Kosher food certification is not just about dill pickles and bagels anymore! With so many food certification options, kosher has come to represent a gold-standard of quality and assurance in a strong and growing packaged food market.
According to the BBC, the growing demand for kosher certification over the next four years may increase to almost $60bn of annual sales compared to $24bn in 2017. Considering that only 2% of the American population is Jewish, it’s fascinating that 41% percent of all packaged food on the shelves of grocery stores in North America have kosher certification (Why is Kosher Food Soaring in Popularity? Dave Gordon, January 16, 2020).
Why is kosher food certification on the rise, and why is it a good choice for your company?
Quality: There are many reasons why people choose to purchase kosher products. They are looking for a specific quality that comes with the logo. Many consumers with allergies to shellfish or other animal products, religious dietary needs, and those following a plant-based lifestyle choose kosher knowing they can trust that what is in the product is what is on the label.
Accountability: There is no shortage of food certification to choose from, but what makes kosher different than most others is the accountability it provides. Attention to fine detail goes into the kosher inspection process of food ingredients and production facilities. This process is what sets kosher above and beyond other certifications. And this means more peace of mind for the consumer.
Marketability: Kosher is a niche. While kosher is essential for people who follow a strict kosher diet, it has become a niche label for the other 98% of the consumer market. Kosher food certification symbolizes a conscious choice to expand your business in a competitive environment. When your products are looking for shelf space with similar other products from various companies, it is always best to have the same attractive marketability.
So how do you know if it makes sense to look a little deeper into the exciting possibility of kosher food certification?
Some ingredients are blatantly not kosher to the seasoned eye, like meats from non-kosher animals and the mixing of meat and milk products. Those products aren’t a good fit for kosher certification. However, even within some vegan and vegetarian products, there could be kosher hindering ingredients such as: preservatives, flavor enhancers, non-kosher grape products, and animal derivatives.
The good news is, we take all the guesswork out of your ingredient list and do our best to suggest substitutes for any ingredients that pose a barrier to kosher certification. With years of combined experience and knowledge, we make the step-by-step process seamless. We take pride in providing affordable and reliable kosher certification for small and midsized companies worldwide. Please reach out when you are ready to take your products to that next level.
