What’s chocolate, delicious, round like a coin with a hint of gold? It’s not your typical dreidel game currency, but it’s worth a whirl. EarthKosher Kosher certified Sun Cups are Vegan, non-GMO, and “all natural, using cacao from Rainforest Alliance Certified™ farms”. Let’s not get over humble, they also happen to be the most delicious treat for your taste buds, as they are for your certified kosher, vegan, and nut-free beautiful self.
So this Chanukah or Hannukah or however you would like to spell the Jewish holiday of light and miracles- let there be Sun Cups at your table. Spin the dreidel, bask in the light of miracles with the ones you love, and enjoy chocolate you can feel good about, from the earth all the way into your soul. EarthKosher, Kosher certification that feels as good as it tastes.
Sun Cups an Interview with David Lurie
EK: How did your company begin, and how has it evolved over the years?
DL: We began as a truffle company selling our product direct to retailers. In 2008, a man knocked on the door at Seth Ellis Chocolates with a jar of sunflower butter and a challenge: create a candy cup his peanut-allergic son could eat. We got to work right away, inspired by the idea of a peanut butter cup for everyone. A jar of sunflower butter, a handful of test batches and a day later we cracked the code. Sun Cups were born.
EK: What is a fond memory of how it all started or a trial or two of the early years?
DL: Being either covered in Chocolate from head to toe or when it was just two of us doing everything!
EK: I noticed on your website that not only do your products have Kosher certification from EarthKosher, but also non-GMO, cocoa certified through Rainforest Alliance, and celiac friendly. What important values do you hold as a small grass roots company- maybe towards community or the environment?
DL: Because our product today is allergen free of: Peanuts, Tree Nuts, Gluten/Wheat, Soy, Egg, Shellfish, Fish, Sesame and Coconut we donate product to many related organizations.
EK: What are the different kinds of products that your company produces that EarthKosher provides kosher certification to?
DL: Milk Chocolate and Dark Chocolate Sun Cups debuted in 2009. And in 2011, we added Milk Chocolate Caramel Cups and Dark Chocolate Mint Cups to the lineup.
EK: What are your favorite product, and your most popular product?
DL: Dark Sun Cups are our number one seller but my favorite is the Caramel Cups.
EK: How did you hear about EarthKosher, and why did you choose EarthKosher for your company’s kosher certification?
DL: We met Rabbi Goldman and Rabbi Blech in 2009 at the Fancy Food Show. We have created a long-term relationship and would never think of changing.
EK: What are the advantages and/or benefits of choosing the smaller Kosher certification agency for your Kosher certification, EarthKosher as your Kosher Certification Agency?
DL: EarthKosher is extremely responsive and for us it is all about the trusting relationship.
